Why You Must Capture Your Identity The purpose of capturing your identity is to ensure that all the branding work you do is protected. You do not want to go through the effort of creating your brand only to find out that later you are in competition over your brand with someone else or another business. This is especially true on the Internet where many of the rules of business, trademarks, patents, copyrights, and other legal protections are not well defined or easily challenged. It does not take large amounts of money to register names; so it is wise to do your diligence and register your identity before you begin building your brand. Decide What You Want for Your Brand Whether you are looking to establish your name as a brand, a slogan, a trade name, or other identity;
Branded office stationary is one of the single most important aspects of your business. It makes your staff feel more proud and gives your customers more faith. Most importantly it makes your brand memorable. Think about how many offices you have been to where the folders and the stationary are standard issue, bulging, untidy and just stacked on a shelf collecting dust. I bet you are having difficulty remembering. That's because the office wasn't memorable. If that same office changed all of its stationary and folders to incorporate their logo and brand identity the experience that you had would probably have been more positive and definitely more memorable.
If you want to be a top Internet marketer, you have to know about (and make use of) personal branding. It's a great thing to have a product or service to sell, but what happens when you want to establish other Internet businesses, or if you decide to endorse something? If people don't know who you are, you won't have any influence over whether or not they buy from you. You can still make money online, but you won't ever be rich if no one knows your name or what you do. Potential clients need to understand what matters to you and what you stand for, and personal branding is a superior marketing strategy that can provide them with that and more in a concise and memorable package.
I've noticed a common thread running through new business owners: they feel guilty charging for services that actually help people. Oh, they may charge something small, but charging something that allows them to pay their own bills can become gut-wrenching. Pretty ironic, isn't it? That's why spiritpreneur or heartpreneur business owners often fail to thrive. If their service helps people, they've somehow gotten it into their heads that they should be doing it for free, that it should be volunteer work, that it's not spiritual or nice to ask for the money. Kind, caring business folks, you need to get over that. It makes no sense when you really think about it.
When designing, ask yourself, "Is this balanced? Do I need this? Is this necessary? It's all about balance. If your visual talent, meaning; your eyes disagree, for even an instance, scratch the idea. A logo must make sense immediately. Designing a logo is both an art and a science. However, in order to be a good designer you must master, certain elements, described further below. Unfortunately, nowadays anyone can whip up Photoshop, type some text, add an effect or two and claim to have designed a logo. It's deeper than that. Many skills need to be mastered first, before even attempting. The master rule here is, don't use Photoshop. Notice the name?
As business people, we tend to put on a guise of how we think business people are supposed to act. This notion is derived from how we believe we should be perceived by others, the business-like image we are expected to portray. But many times, it is not us. A lot of owners and entrepreneurs think they need to leave behind the kind of person they are at home and put on the status quo. From a marketing perspective this is not a fantastic idea. I have seen multi-millionaires driving old beater trucks, wearing blue jeans and rubber boots; complete with residue of something that came out of the south end of a north-bound cow on those boots. Inversely, I have also seen guys with flashy suits that didn't have two cents to rub together, but were trying to be something they were not.
There are many types of writing instruments to choose from and they should reflect your company and its products. Don't hand out cheap click pens when you sell high dollar products. Have the pen reflect the value of the products and services you provide. I actually heard of a broker handing the purchaser a chewed up pen to sign documents to buy a multi-million dollar building. Be smart and choose the writing instrument that reflects the business or event. Choose from promotional Bic click pens, promotional pens, custom printed mechanical lead pencils or personalized pens or pencils to chalk or rollerball engraved pens. Send an promotional eraser to erase all your mistakes, or highlight someone's day with a promotional highlighter.
We've all heard it before. To be effective in marketing you need to determine what you do differently from everyone else. How can you stand out in your crowd of competitors? This is very true and good advice but is not the complete picture. We often focus on our services and what can we do differently to stand out. But we also need to dig a layer deeper and understand what traits or talents do we have that are unique to us that will allow us to not only create a unique brand but also allow that brand to be authentic to who we are and what we do. In this post-recession economy, being authentic is more important than ever. Consumers are more skeptical of how and where they are spending their money and they want to feel confident that they are working with the "real deal".
Use A Custom Business Sign To Distinguish Yourself We live in a highly competitive age. With the economy drooping like eyelids on New Year's day, people are scrambling to find employment and do business wherever they can. One industry that is doing well is the advertising industry - people are investing what money they have in getting themselves noticed in this day of uncertainty. A smart way of using your advertising budget is by creating an original, eye grabbing custom business sign. Custom business signs can actually make a brand of your business by giving it visual markers that people will remember. With the right use of graphics, typeface, and colors, you can create an image for your business that will infiltrate people's memories and make your business the first one they think of when they need your service.
Branding is actually part of a marketing strategy that every business should do. It establishes a vision of what you represent in the customers' mind. A brand can even control your bottom line. For example, if you portray a poor brand, then you'll not get many customers or sales. But if you give out a good, well-respected message then that can only mean you'll generate more customer and more sales (your bottom line). A couple of examples. #1 What do you immediately think of when you see the word 'Microsoft'? You should automatically think of them as multinational leaders in software creation and distribution. #2 What do you immediately think of when you see the word 'MacDonalds'?